The rise of self-owned brand cars stirs the industry chain

　　 The stock price rose by 300% in a year. Geely sprinted 100 billion Hong Kong dollars with a market value of 99.9 billion Hong Kong dollars. Yesterday, Geely Automobile approached the market value of 100 billion Hong Kong dollars at the highest intraday price of 11.24 Hong Kong dollars; this stock price has been compared with its "starting price" in mid-February last year. Soaring more than 300%. Behind the soaring stock price is the accelerated rise of domestic self-owned brand passenger vehicles represented by Geely.

　　 In January of this year, while the domestic passenger car market sales fell slightly year-on-year, the sales of Geely Automobile increased by more than 70% year-on-year, while the sales growth of its own brands under SAIC and GAC was also around 60%. In response to this phenomenon, an executive of an independent brand car company pointed out that, compared with imported and joint venture brands, independent brands “understand” domestic consumers and can respond more quickly to market changes. Price ratio) the stage of winning. With the expansion of self-owned brands, the competitive landscape of the entire automotive industry chain is also changing, and parts manufacturers such as engines and instrument panels will therefore have more room for growth.

　　 self-owned brand new year bucks the trend and heavy volume

　　 In January this year, although the domestic auto market slowed down, the sales of several leading independent brands still showed high growth. Geely’s sales in January were approximately 102,653 units, an increase of approximately 71% year-on-year; the monthly sales of GAC’s own-brand platform GAC Passenger Vehicle Company was 46,273 units, a year-on-year increase of 58.66%; the monthly sales volume of SAIC Passenger Vehicle Company was 46268 units, a year-on-year increase An increase of 71.02%. In contrast, the latest data from the China Association of Automobile Manufacturers showed that domestic car sales in January were 2.52 million units, a slight increase of 0.2% year-on-year; of which, the monthly sales of passenger cars was 2.218 million units, a slight decrease of 1.1% year-on-year.

　　 Although the outside world has only recently paid close attention to the astonishing upward trend of domestic self-owned brand cars, in fact, as early as 2016, self-owned brand cars have entered the "fast lane". It is also emerging from self-owned brand car companies. For example, SAIC's own brand passenger car Roewe RX5, Geely's Borui, etc., have all been labeled as "net red cars". What followed is that self-owned brand car companies have started a turnaround one after another, and plan to continue to "do it fast" in 2017.

　　 Lin Jie, vice president of Geely Automobile Group and general manager of the sales company, told the Shanghai Securities News reporter: "Geely Automobile hopes to enter the annual sales million-vehicle club this year, and plans to sell 1 million vehicles throughout the year, an increase of more than 30%." In 2016, Geely's entire year Cumulative sales exceeded 760,000 vehicles, an increase of 50%, exceeding the annual sales target of 700,000 vehicles after two upward adjustments. According to Geely Automobile’s previous announcement, 2016 net profit will increase by more than 100%. In 2015, Geely Automobile’s net profit was 2.26 billion yuan.

　　 Similarly, an executive of GAC Passenger Vehicle Company also told reporters that nine new cars will be launched in 2017, challenging the goal of producing and selling 500,000 vehicles. In 2016, GAC Passenger Vehicle Company's cumulative sales volume was 370,000 units, an increase of 90.66%. The reporter was informed that since 2016, GAC Passenger Vehicle Company's contribution to the performance of GAC Group has been higher than that of joint venture products such as GAC Toyota and GAC Honda.

　　 As another leader, SAIC Passenger Vehicle Company also achieved its first profit since its establishment in 2016. According to the reporter's exclusive knowledge, in 2017, SAIC Motor's sales target is to "guarantee 500,000 and compete for 600,000." At the beginning of 2016, SAIC Motor's original planned sales target of 240,000 vehicles was exceeded, and the annual sales volume reached 320,000 vehicles.

　　 Regarding the slightly "radical" goal this year, the outside world is worried that SAIC Passenger Vehicle Company may not be able to achieve its hopes in the context of the overall slowdown in the domestic auto market. However, Yu Jingmin, deputy general manager of SAIC Passenger Vehicle Company, is full of confidence: “The domestic automobile market has entered a period of stable growth. If you want to grow at a high rate, you must find and seize the incremental market. This is the secret of SAIC Passenger Vehicle Company. In the second half of last year, SAIC Motor Passenger Vehicle Company launched a new category-Internet car Roewe RX5, which captured young consumers.” It is reported that in 2017, SAIC Motor Passenger Vehicle Company hopes to replicate the Roewe RX5 on the MG brand. Success. Yesterday, the pre-sale of MG ZS also launched the slogan "The first Internet SUV standard for young people".

　　 Yu Jingmin said: “After the great success of the Roewe RX5 in 2016, the annual sales of the Roewe brand increased from 100,000 in 2015 to 240,000.” According to internal planning, the MG brand plans to sell 200,000 vehicles in 2017, an increase of 2.4. Times to 2.5 times (about 80,000 MG sales in 2016). In addition, SAIC Passenger Vehicle Company will seize the opportunity of the new energy vehicle market this year and plan to sell 80,000 to 100,000 new energy vehicles.